“I have found that when the audience is set up for a sequence of suspense, and they expect a scare, oftentimes you can give them a punchline instead, and the buildup to that punchline can work as a suspense sequence.
“The construction of a suspense sequence is very similar to the construction of a joke. And in a horror film, that suspense sequence is capped with a scare, and in a joke, it’s capped with an unexpected punchline, and I find the two can be interchangeable.”
Sam Raimi interviewed by Obsessed With Film
Martyn Conterio catches up with DRAG ME TO HELL director Sam Raimi.